How you should handle complaints
If you just start your own small business, you should learn how to handle complaints properly. It is important to remember that if you can give customer satisfaction, they will walk away and tell 5 people about their good experience. But if you fail to meet the customer’s expectations, they are likely tell 11 people about the problem they had with your company. And if you drop the ball with customers but rebound with a quick customer recovery, research shows that the customer will tell up to 17 people about your service recovery.
This mean if there’s a problem and you quickly fix it, your customer will tell more than 3 times as many people as they would if no problem had occurred at all. For this reason having a good way to handle customer complaint is very important for your business. Here’s several tips how you or your employees should respond complaints and problems.
- Resolve problems as quickly as possible.
- Give them something such as coupons, product samples, and other freebies as your apology.
- Only allow the most friendly, most helpful, and diplomatic employees to talk to customers to resolve the problem.
Why You Should Have a Website For Your Business
If you ask do your small business need a website, the answer is absolutely yes. The internet is the most effective marketing tools because they have the power of reaching much more people than any leaflet drop or advertisement in the local paper ever will. Today, many people looking information about service or product on the Internet before they drive around to get it. So if you have a website, your potential customer have a good information how to reach you.
If you need a website you can create it by yourself or hire someone to do it for you. It all depends on your skills, if you have the ability to produce a site that looks good, then go ahead, it will save you money. But if your skills are limited or non-existant then consider to hire someone who can help you create a professional website.
When creating a website for your small business, having professional look is important. Bad looking website is going to reflect badly on your business image. So remember when people look at websites, if its well designed and have professional looking they will not know if they’re dealing with a multi-national company or a one person organisation, so this is the best chance to play alongside the big boys!!